An example of my work, the Today's Fix, on the live website.
Known as a "Today's Fix," this project requires designing a boutique door that highlights the deal of the day. This door is always featured at the top of the homepage of the website and mobile app.
For this project, I was given the image from production and finalized the edits such as softening the model's skin and brightening his pajamas. I also added the light flares to make the image stand out more on the website and to coincide with the holiday theme.
A residual I designed for a January sale. This shows my growth with the company, as this is a more distinguished and challenging project.
In this instance, I was given the copy, "Up to 75% Off Boots & Booties." I had to abide by the January color palette and type-kit, but was given creative freedom to choose an image, and create an eye-catching graphic.
These 3 images show the progression from how I transformed 4 separate images into 1. I started by choosing a background that could work with the current holiday theme and direction. I then changed the curtain's color and cleaned up the set. After, I pulled in three separate product images from the Rue La La website, cut them out of their white background, and placed them in a way that made sense with their scale. Once I had them all in a good place, I added shadows and reflection to make them appear as if they were shot together on a set with one light source.
Other examples of PFP's
The bottom right corner is an example of earrings that have been photoshopped into a plain background. A closer up image is shown below.
The most difficult aspect of this PFP was creating shadows on the diamonds.
In this PFP, the three children's boots have been edited into the background.
I photoshopped these two pairs of glasses into the background. Glasses are considered the most difficult product to composite because of the reflections, multiple shadows, and angles. This project was given to me as a challenge to test my abilities.
Part of the challenge for this project was creating artificial lenses with the paint tool. I also had to flip the green glasses horizontally and reconfigure the logo so it didn't appear backwards because both images I was supplied with were posed the same way.
This was the very first PFP I was ever given while working for Rue La La.
Original Vendor image.
I cropped the image to fit the dimensions for the web and mobile site and recolored it to fit the fall color palette. The original could not be posted on the site because it would be distracting from the theme and direction. This type of project usually crossed my desk multiple times a day because it was so crucial that everything posted on the site was cohesive.
Known as a BOS (because all of the images were shot in the Boston studio), this project entails working with the Creative Director to select photos from the Boston office's production team to collage in a fun way that grasps the "Rue Girl's" attention.
The collage must have one image that shows all of the product and usually a second image that is playful. I was responsible for all of post-production editing such as adding contrast, dust reduction, and skin softening. In this instance, I removed the image on the right from its background and combined it with the left image. I then added a gradient of gold glitter to make it more fun and coincide with the holiday theme.
In this example, I brightened up the cashmere sweater, which was the main product being sold, and added some fun textures to make the collage more eye-catching.